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About

::photo courtesy of Sara Hanna Photography::

Launched in Spring 2010, by SMITH is a collection of sophisticated, chic apparel for women. by SMITH is recognizable for the use of Thai Silk, vibrant colors and bold patterns. The contemporary designs with geometric shapes place a spin on classic looks. by SMITH is designed with the everyday woman in mind – allowing her to look her best – while still feeling sophisticated and sexy.

The designer of by SMITH, Smith Sinrod, is a graduate of the University of Alabama's Apparel Design program. Honing her skills through stints with set designer Mary Howard, who produced photo shoot sets for iconic fashion magazines such as Vogue, 'W' and Vanity Fair, Sinrod received valuable experience to the workings of the fashion world. Always the little girl in the boldest outfits and unique accessories, Smith realized her passion for fabrics and bright colors as a child. Now designing her third collection, Smith Sinrod brings glamour to everyday with her by SMITH designs. by SMITH rocked the runway at the Gen Art "Miami Fresh Faces in Fashion" show March 10, 2010. Miami New Times says, "the hit of the [Gen Art] show was easily By Smith. Her designs were whimsical pieces inspired by bygone eras, sort of like Victorian-meets-mod with lots of color." Sinrod brings a fresh "pop" to spring with a collection Women's Wear Daily touted as "bright, high-waisted and silk skirts with pockets." by SMITH was featured on MTV's hit series, The City in June, 2010.